For years, people have thought of advertising solely in forms of TV commercials, newspaper, billboards, and radio ads – “Traditional advertising” perfected by Don Draper in AMC’s “Mad Men”.
These traditional mediums have been historically astronomically successful, for the companies that could afford them. However, these traditional marketing campaigns cost thousands of dollars in media spot buys before you get to paying for the content to fill the spot.
With rapidly changing technology and trends, the cost to compete to stay relevant has never been higher. And the divide in the companies that can afford traditional advertising campaigns has never been greater. Strategically utilizing the Internet, and her plethora of platforms, allows small businesses to create their own niche markets and greatly close that gap.
The Internet To The Rescue!
Right now, all you need is an Internet connection and a phone to reach nearly the entire world population. Now that you’re instantly in the hands of anyone with an Internet connection, make them pay attention. On the Internet, the best content wins. As mindless as we’d like to think our digital consumption is, there is a reason Americans are staring at their screens on an average of 12 hours per day. Produce good content, and they will come.
The Internet allows consumers to find a lot of information fast. Great content creation allows for anything. You can show anyone in the world exactly who you are and what you have to offer, and the Internet gives you infinite space to do it.
At Oddly Natural, we pride ourselves on being on the forefront of content creation trends. We work with our clients to identify where their ideal consumer is looking for information and then we create content specifically for those platforms. Your story is who you are. We’ll help you build and tell your story with content creation on multiple mediums, each uniquely designed to capture the most attention in that medium while creating a cohesive brand story.
Millennials are now the largest living generation, and they’re not buying jingles. Capture their attention, and don’t let go.
Current Content Trends at Oddly Natural:
Blogging Website UX (User Experience)